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Another movie trailer has been banned from British
TV after a handful of idiots complained to not-at-all-legal
censors
The Advertising Standards Authority (ASA).
TV
trailers for The Mechanic upset
a whopping thirteen people when shown during a
post-watershed screening of ghastly teen show
Glee. The ad supposedly featured
a "stream of violent imagery",
including an exploding head, a leg being speared
and a man being shot in the face through a window
- all of which makes film sound a lot more exciting
that I'd previously suspected.
Distributors
Lions Gate rather sensibly pointed out that it
was impossible to stop overly-senstive viewers
complaining - and as we've pointed out before,
when you set up a complainers charter, you will
always get tiny groups complaining about anything
that upsets them. There are no details on how
many people were watching Glee
at the time, but I suspect thirteen is a tiny,
tiny percentage of the audience. But if the ASA
agree with those thirteen, then the rest of us
can go swivel, apparently.
Despite
being shown in an adult viewing slot, the ASA
concluded that" it was likely a large number
of viewers under the age of 16 would have been
watching Glee at the time". The Mechanic,
incidentally, has a 15 rating - so the suggestion
seems to be that fifteen year olds would be damaged
by the trailer but not by the film itself. Either
that or the humourless knee-jerkers at the ASA
are trying to suggest that the BBFC are far too
liberal.
The
ad has been ordered to be withdrawn. Of course,
as cinema ads are only shown when a film is on
release, this is a spectacularly pointless judgement
from a pointless organisation.
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