If there is one thing that producer Alain Siritzky clearly doesn't believe, it's that less is more. The man who owns the Emmanuelle franchise has been churning out increasingly anonymous and forgettable extensions to the series for over 25 years now, and shows no sign of stopping. A new series of nine movies has just been announced for release.

As with more or less every film in the series to emerge since 1988's Emmanuelle 6, these seem destined for cable TV and home viewing rather than cinemas, and while much is being made of the fact that the films are in 3D, this is hardly a new thing - both 1984's Emmanuelle 4 (arguably the last real film in the series) and 1994's Emmanuelle in Space TV series were also shot in three dimensions.

Sititzky commented, "there is a need for a responsible and honest film that addresses many relevant topics that young adults as well as mature adults are faced with of late. It may surprise some that Emmanuelle is the modern messenger of such important issue. Though much has changed from when the original was released, the foundation of Emmanuelle has not...which is that Emmanuelle is more than a character or a novel or film. Emmanuelle is a way of life that celebrates women. It is beautiful, stylish, feminine, thought-provoking and powerful, as all women are created. This message is one that is important now more than ever to instill in women everywhere and of all ages."

Hmm.

The latest actress to take on the role is adult performer Allie Haze, who is appearing under her mainstream name, Brittany Joy (which sounds more like a nom-de-porn than the one she actually uses!). She follows in the tradition of Americans Krista Allen and Holly Sampson in taking the role once synonymous with sophisticated Euro erotica.