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BREWDOG NOTTINGHAM PRESS LAUNCH
February 28 2012

Brewdog, the scourge of organisations like The Portman Group and CAMRA, have come a long way in just five years – from their first commercial brews to continuing notoriety about the beer strengths and their promotional gimmicks (beer served from a dead animal?) and now an expanding chain of bars – of which this is the latest. The more blatantly provocative moves and self-publicising might seem a bit much if the beer wasn’t up to scratch – but Brewdog are producing some of the best beers that you’ll ever taste, and the fact that they refuse to bow to outdated rules about what makes an ale ‘real’ or what sort of advertising makes drinking seem suitably unenjoyable is just the icing on the cake. We need people to stir things up!

And so Brewdog open their latest bar in Nottingham, and Strange Things is there to check it out. The official opening was on February 25th, thought it had unofficially opened a few days earlier.. and tonight – the 28th – is the press launch. Who knew there were so many press people in Nottingham, eh?

Brewdog NottinghamA former restaurant, the new Brewdog bar has a nicely minimalist feel – brickwork walls, rows of tables and stools making it feel unlike most of the other bars around town. And then there is the beer – a mix of Brewdog’s own stuff and assorted imported guest ales. This is a not really a bar for the Saturday night partier – one of our party on a sneak preview visit on the opening night was upset not to be able to get a vodka and coke, the idea of actually expanding her horizons and trying something new apparently beyond her. Add to this the fact that beer is not cheap here and you have a place for people who drink beer for the taste, not the intoxicating effect. Indeed, while lots of Brewdog’s beers are breathtakingly strong, they are served in suitably restrained measures, many available only as half, two-third or one-third measures.

Your Strange Things team arrive just after 6pm on the press launch night, and settle down with a glass of 77 Lager. This is not your typical Brewdog drink – for a start, it’s a lager, not an ale. It’s also probably the least distinctive of their beers – not unpleasant, but not really outstanding either. As a lager, it’s very good; but that’s not really saying much, given the competition.

We move on to the beer brewed especially for the launch week – Hops Kill Robin Hood. This is much more like it – flavoursome and impressive, exactly the sort of thing that you rarely find in either pissy lager or ‘real ale’.

However, our enjoyment of this beer is put on hold by the commencement of the tasting session, as the Brewdog guys take us through a selection of the beers, entertainingly filling in the background to the brand and the beers while enthusiastically pointing out the joys of the various drinks. And what an impressive selection it was!

We open up with Punk IPA, a 5.6% beer that is the only Brewdog beer I’ve been previously familiar with prior to this bar opening. I wasn’t overly impressed with it when I had it in another pub, but here it’s a revelation, showing just how a good beer can be ruined by bad handling in dodgy venues. Tonight, the Punk IPA is fresh, citrusy and delicious.

5AM Saint is the beer I was sampling on the opening night, and is a tasty red ale – not as distinctive or impressive as Punk, but certainly very flavoursome. The fact that it is the ale I’ll probably drink the least of here shouldn’t be taken as a dismissal.

Brewdog NottinghamNext up is the still-under-development Prototype 17.6. This isn’t widely available yet (though is on tap at the Nottingham bar as I write), but hopefully it will be, as it’s stunning. Brewed with raspberries, it has the flavour of a fruit beer without the excessive sweetness that mars some of them, and is utterly, utterly gorgeous. Whatever this finally ends up as, it looks set to become a firm favourite, given the general reaction tonight.

The 9.2% Hardcore IPA is also pretty stunning. As is the case with most higher-percentage beers, it’s deceptively sweet and quaffable, with a solid bite that demands you drink it slowly, savouring the taste. It’s another hugely impressive beer that seems hard to top. But coming up next is something very special.

Paradox normally comes at 10%, but this particular batch had been aged for longer and was a whopping 15%! A whisky cask-aged imperial stout, this is an imposing, black beer served in a sensibly sized portion (in a whisky glass). A couple of years ago, I have a virtually undrinkable 12% whisky/beer collision at the London Beer Festival, and so approached this with caution. But no such horrors awaited – instead, there was an enticing aroma that hit you before you’d taken a sip, followed by a wonderful, enticing flavour once you did. Paradox is spectacular stuff, and sensible point at which to conclude the drinks tasting – it’s hard to see what could follow this, apart from the meat and cheese platters that are handed out. An ideal accompaniment for beer, these platters could be just the thing for a leisurely afternoon of food and drink.

A couple more beers follow for your intrepid Strange Things team before we decide to stop while we are ahead of the game / still able to walk in a straight line, and head for home. But Brewdog is certain to become a regular place for us to visit in the future. With a good atmosphere, good beer and conveniently located next door to the Broadway cinema, it’s going to be a hard act to follow for other bars. A game-changing venue in a city where there are lots of pubs but very few decent ones, this could just be the answer to the beer-drinker’s prayers. Those of you in cities without a Brewdog bar yet – start lobbying for one now!

DAVID FLINT

 

 

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